Wednesday, October 8, 2014

Marketing your Hispanic Heritage

Striking a balance between marketing your skills and promoting your specializations or areas of expertise without pigeonholing yourself is a difficult and continuous process. As a Hispanic professional, how do you market and use all your skills wisely? This is not as simple as listing your language abilities on your resume. You have to think of your contributions to your department or organization and eloquently market them to prospective employers. During the job search, speak about what you bring to the table. These will be the same facts you can discuss during salary negotiations. In your career, use your knowledge and expertise when opportunities to improve your organization arise. Engage others in a discussion about race and diversity. Do not shy away from raising awareness of barriers you notice in your workplace, but focus on the positive improvements that can be made. Think of diversity as a whole, including all cultures, levels of ability, and sex orientation. Making sure the work environment is inclusive to all employees and outside members is an ongoing effort. Raise up to the challenge of finding solutions to the problems you see.  

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